Always Outnumbered, Never Outgunned

On August 23, the Prodigy is back, with a new album called, Always Outnumbered, Never Outgunned. For those of you who remember The Fat of the Land, I think this will top that. This will have a bigger impact than it's predecessor, and already, I am blown away by the guest stars: Julliette Lewis, Princess Superstar, Noel and Liam of Oasis (c'mon admit it, you love Wonderwall, don't be ashamed) and Kool Keith.

But what is really interesting, is how they are releasing the new single, Memphis Belles. It will be a limited download only, (eventually there will be a standard cd mix), of a total of 5,000. But it gets more interesting. The buyer creates his mix, from a simple interface of various melodies, drum tracks, and guitar tracks. The artwork for the single changes for each different version. It gets better. There are four mastering options for the track. Standard high quality stereo, a lower bitrate headphone mix,a larger club system mix with a big phat bottom, and a Dolby Encoded Surround mix. Yes, a surround mix, using a new technology that enables mix to be burned on a standard audio cd that when connected to a DTS receiver, enables a full surround sound mix.
All for $3.66. This seems to be something groundbreaking, and hopefully will probably be repeated over and over again. (Are you paying attention Mr Richard D James???)
So head on over to this site and take part in something cool. Should be amazing.

(c/o NME)